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Journal of Marketing Communications; Journal of Marketing Management; Journal of Marketing Management (UK) Journal of Product & Brand Management; Journal of Public Affairs; Journal of Strategic Marketing; Journal of Targeting, Measurement and Analysis for Marketing; Management Dynamics; Marketing; Marketing Intelligence and Planning; Marketing ...
The Journal of Marketing Management is a peer-reviewed academic journal covering the field of marketing. The journal is owned by Westburn Publishers and published by Routledge. The editor-in-chief is Mark Tadajewski (University of York). It is the official journal of the United Kiingdom's Academy of Marketing [1] and was established in 1985 by ...
Marketing information systems allow for organizations to continuously acquire, generate, and maintain external and internal information. [25] They are systems that make use of artificial intelligence (AI) technology to aid in the planning of strategic and tactical marketing strategy of MI but also share marketing expertise. [25]
The Journal of Marketing is a bimonthly scholarly journal that publishes peer-reviewed research in marketing. It is published by the American Marketing Association . Established in 1936, It is the fourth-oldest major journal covering marketing issues; others include the Harvard Business Review (1920), the Journal of Retailing (1925), and the ...
Journal of Management; Journal of Management and Business Administration. Central Europe; Journal of Management Education; Journal of Management Information Systems; Journal of Management Inquiry; Journal of Management, Spirituality & Religion; Journal of Management Studies; Journal of Marketing Education; Journal of Media Business Studies
Marketing intelligence (MI) is the everyday information relevant to a company's markets, gathered and analyzed specifically for the purpose of accurate and confident decision-making in determining market opportunity, market penetration strategy, and market development metrics. Marketing intelligence is necessary when entering a foreign market.
Wind's regular contributions to professional marketing literature include 23 books and over 250 papers, articles, and monographs encompassing the areas of marketing strategy, marketing research, new product and market development, consumer and industrial or organizational buying behavior, and global marketing.
Marketing strategy refers to efforts undertaken by an organization to increase its sales and achieve competitive advantage. [1] In other words, it is the method of advertising a company's products to the public through an established plan through the meticulous planning and organization of ideas, data, and information.