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The Lego Technic (known as the Expert Builder) series is launched. Lego Town is launched. Lego Boats is launched. Kjeld Kirk Kristiansen joins the Lego Group management. Duplo people are introduced. 1978: Lego introduces the minifigure with movable limbs and hands that can grasp utensils. This was the company's second most important design ...
In 2011 Lego launched a new theme called Lego Ninjago, which became a popular theme worldwide, and resumed a long-term contract with Royal Dutch Shell, after using its logo on products from the 1960s through to the 1990s. Greenpeace criticised this co-branding in 2014. [19]
Lego Games launched in 2009, was a series of Lego-themed board games designed by Cephas Howard and Reiner Knizia [117] [118] in which the players usually build the playing board out of Lego bricks and then play with Lego-style players. Examples of the games include "Minotaurus", in which players roll dice to move characters within a brick-build ...
In October 2021, Lego Group launched a campaign named "Ready for Girls" as part of its celebration of the UN's International Day of the Girl. The company also announced its plan to remove gender stereotypes from the toy(s) following a review of a study commissioned by the Geena Davis Institute on Gender in Media. [72]
Ole Kirk Christiansen (born Ole Kirk Kristiansen; [a] 7 April 1891 – 11 March 1958) was a Danish carpenter. In 1932, he founded the construction toy company Lego, later known as The Lego Group.
In 2020, Lego launched its adult-focused category, which boasts big (and more expensive) sets. Think Harry Potter’s Gringotts building , $700 Titanic replicas, and a $500 set of a town from The ...
As one of the first home video game systems, the Atari 2600 console revolutionized gaming by introducing beloved games like Frogger and Pac-Man. Launched in 1977, a well-preserved console with ...
In 2020, Lego launched its adult-focused category which boasts big (and more expensive) sets. Think Harry Potter’s Gringotts building , $700 Titanic replicas, and a $500 set of a town from The ...