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Personal data, also known as personal information or personally identifiable information (PII), [1] [2] [3] is any information related to an identifiable person. The abbreviation PII is widely used in the United States , but the phrase it abbreviates has four common variants based on personal or personally , and identifiable or identifying .
The gathering of personally identifiable information (PII) refers to the collection of public and private personal data that can be used to identify individuals for various purposes, both legal and illegal. PII gathering is often seen as a privacy threat by data owners, while entities such as technology companies, governments, and organizations ...
Profiling becomes a more contentious privacy issue when data-matching associates the profile of an individual with personally-identifiable information of the individual. This is why Google, the dominant ad platform, that uses cookies to allow marketers to track people has announced plans to "kill the cookie." [26]
ISO/IEC 27018 Information technology — Security techniques — Code of practice for protection of personally identifiable information (PII) in public clouds acting as PII processors is a privacy standard, part of the ISO/IEC 27000 family of standards. It was among the first international standards about privacy in cloud computing services. It ...
Personal Identifiers (PID) are a subset of personally identifiable information (PII) data elements, which identify an individual and can permit another person to "assume" that individual's identity without their knowledge or consent. [1] PIIs include direct identifiers (name, social security number) and indirect identifiers (race, ethnicity ...
Another concern is whether websites one visits can collect, store, and possibly share personally identifiable information about users. The advent of various search engines and the use of data mining created a capability for data about individuals to be collected and combined from a wide variety of sources very easily.