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The clothing brand is renowned for its denim, workwear, and Americana-inspired garments, and has developed a cult following for its eclectic and handicraft work and limited-production denim. [ 3 ] [ 4 ] [ 5 ] It has called “ perhaps the best-known Japanese workwear brand on the planet.” [ 6 ]
Beams is a Japanese clothing brand established in 1976 in Harajuku, Tokyo by Etsuzo Shitara. The current CEO is Yō Shitara (設楽洋). [1] [2] The brand has 167 stores in Japan, and 10 stores overseas, including in New York City, Milan, London, and Paris.
The company was founded as Men's Shop Ogori Shoji in 1949, and formally incorporated as Ogōri Shōji Co., Ltd. in 1963 by Hitoshi Yanai. [4]In 1984, the company, which ran a menswear store in Ube, Yamaguchi, opened a new casual-wear store named Unique Clothing Warehouse in Hiroshima City; this was the forebear of Uniqlo.
Despite being read as numerals, the symbol is written "OIOI" in Latin letters on the company's website, though the address of the website itself is "www.0101.co.jp". The " I" in the logo is repeated, partly for aesthetics and also as an inference to the "0101" ending of the phone number of all Marui department stores.
After borrowing four million yen from an acquaintance, who also let him use his shop, [4] he opened "Nowhere", his first store, along with Jun Takahashi of Undercover, on April 1, 1993, in Ura-Harajuku. [6] Deciding to start his own brand, he named it after the 1968 film Planet of the Apes. According to Nigo, the name "BAPE" is a reference to ...
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