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TBWA Worldwide is an international advertising agency whose main headquarters are in Midtown Manhattan, New York City, United States. [1] Since 1993, the agency has been a unit of Omnicom Group, the world's second largest advertising agency holding company.
The Interpublic Group of Companies, Inc. (IPG) is an American publicly traded advertising company.The company consists of five major networks: FCB, IPG Mediabrands, McCann Worldgroup, MullenLowe Group and Marketing Specialists, as well as several independent specialty agencies in the areas of public relations, sports marketing, talent representation and healthcare. [3]
The International Advertising Association (IAA) is a global association that represents marketers, ad agencies and mass media that carries advertisements. The association is headquartered in New York City and maintains chapters in 77 countries.
A precursor of MullenLowe Global, Lowe & Partners was an international advertising agency created through numerous mergers and acquisitions. Lowe was founded in 1981 by Frank Lowe, who sold the firm to IPG in 1990. [2] Another predecessor, Lintas, had a history stretching back to 1899, starting as the house agency for London soap maker Lever ...
The Big Six is the name colloquially given to the six largest advertising and public relations agencies in the world by revenue: Publicis, WPP, Omnicom, ...
The international advertising networks Doyle Dane Bernbach and Needham Harper merged their worldwide agency operations to become DDB Needham in 1986. At that same time the owners of Doyle Dane Bernbach, Needham Harper and BBDO merged their shareholdings to form the US listed holding company Omnicom. In 1996, DDB Needham became known as DDB ...
R/GA is an innovation consultancy, and digital design and advertising agency, headquartered in New York City, with global offices in Austin, Los Angeles, San Francisco, Portland, London, Berlin, São Paulo, Buenos Aires, Singapore, Shanghai, Sydney and Tokyo.
Global advertising or international advertising consists of collecting, processing, analyzing and interpreting information. There are two main purposes of international advertising research: (1) to assist business executives to make profitable international advertising decisions for their specific products and services and (2) to contribute to general knowledge of international advertising ...