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Mopar Parts magazine advertisement from 1954. The term was created by an internal activities council and was first used by Chrysler in 1937 as a product name to put on cans of Chrysler Motor Parts Antifreeze. [1] This new branded product became known as "MoPar antifreeze" a portmanteau of the terms "motor" and "parts". [2]
The company responded to the increasing number of low-priced cars—including the $600 Ford Model N, the high-volume Oldsmobile Runabout at $650, [7] the $485 Brush Runabout, [8] the Black at $375, [9] the $500 Western Gale Model A, [10] and the bargain-basement Success an amazingly low $250 [7] —by introducing the Model 25, their cheapest four yet. [11]
The Warren Stamping Plant is a Stellantis North America automotive factory in Warren, Michigan that produces auto parts for Chrysler vehicles. The factory was completed in 1948 and began production in 1949. The nearby Chrysler facilities are the Warren Truck Assembly and the Mack Engine Complex.
JC Whitney is a retailer of aftermarket automotive parts and accessories. as well as an automotive content platform via JCWhitney.com and the JC Whitney print magazine It was acquired by CarParts.com (formerly U.S. Auto Parts Network, Inc.), a publicly traded American online provider of aftermarket auto parts in 2010.
The final decision to discontinue DeSoto was announced on November 18, 1960, just 47 days after the 1961 models were introduced. At the time, Chrysler warehouses contained several million dollars in 1961 DeSoto parts, so the company ramped up production in order to use up the stock. The last DeSoto rolled off the line on November 30.
With the full effects of the 1973 oil crisis being solidly felt, a bad year for both the U.S. economy and its auto industry was in store for 1974 - cruel timing for Chrysler's 50th anniversary year. The 1974 Imperial was the first regular American passenger car to offer 4-wheel disc brakes since the 1949–1954 Chrysler Imperials , the 1950 ...