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Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. [ 1 ] [ 2 ] SEO targets unpaid search traffic (usually referred to as " organic " results) rather than direct traffic, referral traffic, social media traffic, or paid traffic .
Egosurfing is employed by many people for a variety of reasons. According to a study by the Pew Internet & American life project, [3] 47% of American adult Internet users have undertaken a vanity search in Google or another search engine. Some egosurf purely for entertainment, such as finding celebrities with the same name.
The free Google Custom Search is available for individuals and big companies alike, providing the Search facility for individual websites and powering corporate sites such as that of the New York Times. The high level of personalization that was available with Google played a significant part in helping it remain the world's favorite search engine.
The search engine manipulation effect (SEME) is a term invented by psychologist Robert Epstein in 2015 to describe a hypothesized change in consumer preferences and voting preferences by search engines. Rather than search engine optimization where advocates, websites, and businesses seek to optimize their placement in the search engine's ...
Indeed, some search engine optimization (SEO) specialists have recommended tactics that violate Wikipedia's policies. Before you think about clever ways to evade Wikipedia's policies, you should be aware that any trick you can think of has probably been tried before, and that sneaky editing leaves a trail an experienced wikisleuth can follow.
Important pages receive a higher PageRank and are more likely to appear at the top of the search results. Google PageRank (PR) is a measure from 0 - 10. Google PageRank is based on backlinks. PageRank works by counting the number and quality of links to a page to determine a rough estimate of how important the website is.