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Lego releases its first building "system" of the Town Plan along with 27 other sets. [3] Lego bricks begin selling better, but are not yet the core Lego product. Lego first exports toys to Sweden. Godtfred Kirk Christiansen demonstrates the Lego bricks at a toy fair in Nuremberg, Germany. First Lego trees are released. 1956:
Samsonite manufacturing in North America did not switch at the same time, and still used some degree of cellulose acetate in its Lego products. 1964 was the first year that saw the inclusion of instruction manuals in Lego sets. A notable Lego Group series, [17] the Lego train system, was released in 1966.
First launched in 1996, the Lego website has developed over the years, and provides many extra services beyond an online store and a product catalogue. There are also moderated message boards that were founded in 2001. [96] The site also includes instruction booklets for all Lego sets dating back to 2002. [97]
British LEGO Ltd. was set up in late 1959 and the first sets were sold the following year, three years following Page's death. LEGO eventually acquired the residual rights to the Kiddicraft brick designs from Page's descendants in 1981 [18] ahead of legal suits it filed against other plastic building toys made by Tyco and others.
The name Lego is derived from the Danish phrase leg godt, meaning "play well". In the first half of 2015, The Lego Group became the world's largest toy company by revenue, with sales amounting to US$2.1 billion, surpassing Mattel, which had US$1.9 billion in sales. [8] [9]
Lego Homemaker (stylized as LEGO Homemaker) was a product range of the LEGO construction toy designed to appeal primarily to girls. Introduced in 1971, the theme centered on domestic and suburban life-based settings. Sets marketed under this theme were released until 1982. During the lifetime of the theme, 32 sets were issued for sale.