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Conformity is the tendency to change our perceptions, opinions, or behaviors in ways that are consistent with group norms. [16] Norms are implicit, specific rules shared by a group of individuals on how they should behave. [17]
Nevertheless, outside research psychology and sociology, wider culture has come to detect groupthink in observable situations, for example: " [...] critics of Twitter point to the predominance of the hive mind in such social media, the kind of groupthink that submerges independent thinking in favor of conformity to the group, the collective" [17]
In conformity, the other individuals of the group try to pressure the observer into performing a behavior; the model then performs some other behavior in the vicinity of the observer. This results in the observer creating restraints against the pressured behavior and a conflict between the pressured behavior and the behavior performed by the model.
There are three processes of attitude change as defined by Harvard psychologist Herbert Kelman in a 1958 paper published in the Journal of Conflict Resolution. [1] The purpose of defining these processes was to help determine the effects of social influence: for example, to separate public conformity (behavior) from private acceptance (personal belief).
Similar to fashion conformity, the male and the female views of the ideal body image are often affected by normative social influence. [2] Social media and marketing helps to portray what is commonly considered the current view of physical attractiveness by the masses.
Herd mentality is the tendency for people’s behavior or beliefs to conform to those of the group they belong to. The concept of herd mentality has been studied and analyzed from different perspectives, including biology, psychology and sociology.
The theory of basic human values is a theory of cross-cultural psychology and universal values developed by Shalom H. Schwartz. The theory extends previous cross-cultural communication frameworks such as Hofstede's cultural dimensions theory. Schwartz identifies ten basic human values, distinguished by their underlying motivation or goals, and ...
In the field of social psychology, the roles of norms are emphasized—which can guide behavior in a certain situation or environment as "mental representations of appropriate behavior". [41] It has been shown that normative messages can promote pro-social behavior , including decreasing alcohol use, [ 42 ] increasing voter turnout, [ 43 ] and ...