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The literature defines several areas in which market analysis is important. These include: sales forecasting, market research, and marketing strategy. Not all managers will need to conduct a market analysis. Nevertheless, it would be important for managers that use market analysis data to know how analysts derive their conclusions and what ...
Market research is an organized effort to gather information about target markets and customers. It involves understanding who they are and what they need. [1] It is an important component of business strategy [2] and a major factor in maintaining competitiveness.
In finance, MIDAS (an acronym for Market Interpretation/Data Analysis System) is an approach to technical analysis initiated in 1995 by the physicist and technical analyst Paul Levine, PhD, [1] and subsequently developed by Andrew Coles, PhD, and David Hawkins in a series of articles [2] and the book MIDAS Technical Analysis: A VWAP Approach to Trading and Investing in Today's Markets. [3]
Integrated Business Planning (IBP) is a strategic process that aligns an organisation’s business objectives with its operational and financial plans to ensure cohesive decision-making and optimised performance. It serves as an evolution of traditional sales and operations planning (TS&OP), extending its scope to integrate all necessary to ...
Marketing research is the systematic gathering, recording, and analysis of qualitative and quantitative data about issues relating to marketing products and services. The goal is to identify and assess how changing elements of the marketing mix impacts customer behavior.
Marketing information systems allow for organizations to continuously acquire, generate, and maintain external and internal information. [25] They are systems that make use of artificial intelligence (AI) technology to aid in the planning of strategic and tactical marketing strategy of MI but also share marketing expertise. [25]