Search results
Results From The WOW.Com Content Network
Expectancy–value theory has been developed in many different fields including education, health, communications, marketing and economics. Although the model differs in its meaning and implications for each field, the general idea is that there are expectations as well as values or beliefs that affect subsequent behavior.
Expectancy violations theory (EVT) is a theory of communication that analyzes how individuals respond to unanticipated violations of social norms and expectations. [1] The theory was proposed by Judee K. Burgoon in the late 1970s and continued through the 1980s and 1990s as "nonverbal expectancy violations theory", based on Burgoon's research studying proxemics.
Download as PDF; Printable version; ... Ethics in business communication; Expectancy theory; Expectancy violations theory; Expectancy-value theory; F.
The model is based on Tolman's and Lewin's expectancy-value theory, which presumes that people are motivated to learn if there is value in the knowledge presented (i.e. it fulfills personal needs) and if there is an optimistic expectation for success. [5] The model consists of four main areas: Attention, Relevance, Confidence, and Satisfaction.
In media studies, mass communication, media psychology, communication theory, and sociology, media influence and media effects are topics relating to mass media and media culture's effects on individual or an audience's thoughts, attitudes, and behavior. Whether it is written, televised, or spoken, mass media reaches a large audience.
In Thompson's The Media and Modernity, he breaks down the term mass communication and questions whether it is applicable to today's current media environment. He firstly highlights the use of the word 'mass' and claims that most of the media today are not produced for the masses, rather they are produced for niche markets. [4] "
Another motivational theory is Allan Wigfield's and Jacquelynne Eccles's expectancy-value theory which states that motivation is moderated by one's desire for success as well as the importance of the tasks one needs to do. [42]
Many models of communication include the idea that a sender encodes a message and uses a channel to transmit it to a receiver. Noise may distort the message along the way. The receiver then decodes the message and gives some form of feedback. [1] Models of communication simplify or represent the process of communication.