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With the renewed interest in 12-inch action figures of all kinds, Hasbro decided to go beyond the 12-inch versions of their "Hall of Fame" G.I. Joe line and reintroduce a series of figure closer in spirit to the original G.I. Joe lineup. Hasbro's G I Joe Classic Collection figures were first released in 1996, under the Kenner brand.
5-inch action figures (Kenner Jurassic Park, Bandai Power Rangers). 1:12: 1" [25.40 mm] 6" [152.4 mm] 6-inch action figures (Toy Biz Marvel Legends, Hasbro Marvel Cinematic Universe, Playmates Teenage Mutant Ninja Turtles, and DC Direct Action Figures). Also used for "Classic scale" model horses and called 1-inch scale for dollhouses. 1:10
1:12 scale is also popular for action figures and related toys, especially those based on super-heroes and related concepts (such as Marvel Legends, DC Universe Classics and most recently Mezco Toyz's One:12 series.) It has also been used for at least one related game (Shadowrun Duels).
The "Best of the West" was the generic series name used by toy manufacturer, Louis Marx and Company, from the mid-1960s to the early 1970s to market a line of articulated 12-inch action figures featuring a western play theme. The focal character in the series was the iconic cowboy action figure named Johnny West.
The Hassenfeld Brothers [2] (Hasbro) of Pawtucket, Rhode Island, began selling the first "action figure" targeted especially at boys in the early 1960s.The conventional marketing wisdom of the early 1960s was that boys would not play with dolls, thus the word 'Doll' was never used by Hasbro or anyone involved in the development or marketing of G.I. Joe. "Action figure" was the only acceptable ...
Duke was the first 12" (30 cm) action figure produced in the Hasbro G.I. Joe line since 1978. During the G.I. Joe Hall of Fame era, Hasbro introduced several new products to the world of action figure collectibles. The first innovation was the limited edition, individually numbered collectible figures. These figures had collectors scrambling to ...