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Yonex advertising banners at the 2013 badminton French Open. Finding a growing market, the Yonex Corporation (a wholly owned subsidiary) was established in Torrance, California, US in July 1983. In 1992 Yonex introduced the widebody badminton racket, the "Isometric 500", a racquet that was much less "tear drop"-shaped than previous ones.
The 2024 French Open (officially known as the Yonex Internationaux de France de Badminton 2024 for sponsorship reasons) was a badminton tournament that took place at the Adidas Arena, Paris, France, from 5 to 10 March 2024 and had a total prize of US$850,000.
The 2023 Taipei Open (officially known as the Yonex Taipei Open 2023) was a badminton tournament which took place at Tian-mu Arena, University of Taipei in Taipei, Taiwan, from 20 to 25 June 2023 and had a total purse of $210,000.
Victor Rackets Industrial Corporation (stylized as VICTOR) is a Taiwanese manufacturer of sporting equipment with products ranging from badminton and squash rackets, sportswear, shoes, shuttlecocks, and other equipment for the sport. [2] Its products are among the ones approved by Badminton World Federation for international tournaments. [3]
The BWF World Tour, which was announced on 19 March 2017 and implemented in 2018, [4] is a series of elite badminton tournaments sanctioned by the Badminton World Federation (BWF). The BWF World Tour is divided into levels of World Tour Finals, Super 1000, Super 750, Super 500, Super 300, and the BWF Tour Super 100.
Just before the All England Championships, she had ended her deal with Yonex and signed a mega-deal with Li-Ning for 4 years worth nearly ₹ 50 crore (US$5.8 million). This led to her having a new racket and equipment to which she had to get used to within 2–3 weeks, to debut it at the prestigious All England Badminton Championships. [109]