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  2. Market analysis - Wikipedia

    en.wikipedia.org/wiki/Market_analysis

    A market analysis investigates among other things the influence of supply and demand on a market. [4] Organizations use the findings to guide the investment decisions they make to advance their success. The findings of a market analysis may motivate an organization to change various aspects of its investment strategy.

  3. Market engineering - Wikipedia

    en.wikipedia.org/wiki/Market_engineering

    The objective of the environmental analysis is to formalize the strategies and objectives of a new electronic market. The stage comprises two phases: the environment definition and the requirement analysis. The goal of the environment definition is to characterize the economic environment for which the market is to be engineered.

  4. MIDAS technical analysis - Wikipedia

    en.wikipedia.org/wiki/MIDAS_Technical_Analysis

    In finance, MIDAS (an acronym for Market Interpretation/Data Analysis System) is an approach to technical analysis initiated in 1995 by the physicist and technical analyst Paul Levine, PhD, [1] and subsequently developed by Andrew Coles, PhD, and David Hawkins in a series of articles [2] and the book MIDAS Technical Analysis: A VWAP Approach to Trading and Investing in Today's Markets. [3]

  5. Market research - Wikipedia

    en.wikipedia.org/wiki/Market_research

    Market research is an organized effort to gather information about target markets and customers. It involves understanding who they are and what they need. [1] It is an important component of business strategy [2] and a major factor in maintaining competitiveness.

  6. Business analytics - Wikipedia

    en.wikipedia.org/wiki/Business_analytics

    Business analytics makes extensive use of analytical modeling and numerical analysis, including explanatory and predictive modeling, [2] and fact-based management to drive decision making. It is therefore closely related to management science. Analytics may be used as input for human decisions or may drive fully automated decisions.

  7. Marketing management - Wikipedia

    en.wikipedia.org/wiki/Marketing_management

    Taken together, the company's implementation choices across the 4 P's are often described as the marketing mix, meaning the mix of elements the business will employ to "go to market" and execute the marketing strategy. The overall goal for the marketing mix is to consistently deliver a compelling value proposition that reinforces the firm's ...

  8. Technical analysis - Wikipedia

    en.wikipedia.org/wiki/Technical_analysis

    In finance, technical analysis is an analysis methodology for analysing and forecasting the direction of prices through the study of past market data, primarily price and volume. [1]

  9. Marketing strategy - Wikipedia

    en.wikipedia.org/wiki/Marketing_strategy

    Marketing strategy refers to efforts undertaken by an organization to increase its sales and achieve competitive advantage. [1] In other words, it is the method of advertising a company's products to the public through an established plan through the meticulous planning and organization of ideas, data, and information.