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The food energy in both Miller's MGD 64 and Budweiser's Select 55 have been reduced simply by lowering the fermentables content. MGD 64 has only 2.8% alcohol content and some Select 55 states "alcohol content not more than 3.2% by weight / 4% by volume", possibly to allow its sale in areas where that is the limit.
Presenting Budweiser as the most advertised drink brand in America, [30] and accounted for a third of the company's US marketing budget. [31] On November 5, 2012, Anheuser-Busch asked Paramount Pictures to obscure or remove the Budweiser logo from the film Flight (2012), directed by Robert Zemeckis and starring Denzel Washington. [32]
The Budweiser girls (or Bud girls) are female models promoting Budweiser beer for Anheuser-Busch. The first Budweiser girl appeared in 1883. [1] At various times, the company featured Budweiser girls in television and print advertisements, and hired local models to visit bars in costume for in-person promotions.
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Anheuser-Busch Companies, LLC [5] (/ ˈ æ n h aɪ z ər ˈ b ʊ ʃ / AN-hy-zər BUUSH) is an American brewing company headquartered in St. Louis, Missouri. [6] Since 2008, it has been wholly owned by Anheuser-Busch InBev SA/NV (), now the world's largest brewing company, [7] [6] [8] [9] which owns multiple global brands, notably Budweiser, Michelob, Stella Artois, and Beck's.
Budweiser Budvar beer logo A mug of Budweiser pale lager. The company brews different types of lager: [20] Classic, a pale draught beer with 4.0% ABV (in Czech: 10° or Výčepní). Original, 90-day matured pale lager and flagship of the brand, marketed as a premium lager, contains 5.0% ABV (in Czech: 12° or Ležák).
Spending on most kinds of alcohol in the US has declined in recent years, especially among young adults. Consumers under 30 have become less likely over the past two decades to drink alcohol at all.