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  2. Industry analyst - Wikipedia

    en.wikipedia.org/wiki/Industry_analyst

    The IIAR provides this official definition: [1] An information and communications technology (ICT) industry analyst is a person, working individually or within a firm, whose business model incorporates creating and publishing research about, and advising on how, why and where ICT-related products and services can be procured, deployed and used.

  3. Porter's five forces analysis - Wikipedia

    en.wikipedia.org/wiki/Porter's_five_forces_analysis

    A graphical representation of Porter's five forces. Porter's Five Forces Framework is a method of analysing the competitive environment of a business. It draws from industrial organization (IO) economics to derive five forces that determine the competitive intensity and, therefore, the attractiveness (or lack thereof) of an industry in terms of its profitability.

  4. Market analysis - Wikipedia

    en.wikipedia.org/wiki/Market_analysis

    A market analysis studies the attractiveness and the dynamics of a special market within a special industry. It is part of the industry analysis and thus in turn of the global environmental analysis. Through all of these analyses the strengths, weaknesses, opportunities and threats (SWOT) of a company can be identified.

  5. Market research - Wikipedia

    en.wikipedia.org/wiki/Market_research

    The film industry is an example where the importance of testing film content and marketing material involves: Concept testing, which evaluates reactions to a film idea and is fairly rare; Positioning studios, which analyze a script for marketing opportunities;

  6. Techno-economic assessment - Wikipedia

    en.wikipedia.org/wiki/Techno-economic_assessment

    Techno-economic assessment or techno-economic analysis (abbreviated TEA) is a method of analyzing the economic performance of an industrial process, product, or service. . The methodology originates from earlier work on combining technical, economic and risk assessments for chemical production processes

  7. Industry (economics) - Wikipedia

    en.wikipedia.org/wiki/Industry_(economics)

    Economists may regard the manufacture of vehicles as a foundational industry and as a bellwether industry. [1] In macroeconomics, an industry is a branch of an economy that produces a closely related set of raw materials, goods, or services. [2] For example, one might refer to the wood industry or to the insurance industry.

  8. Six forces model - Wikipedia

    en.wikipedia.org/wiki/Six_forces_model

    The six forces model is an analysis model used to give a holistic assessment of any given industry and identify the structural underlining drivers of profitability and competition. [ 1 ] [ 2 ] The model is an extension of the Porter's five forces model proposed by Michael Porter in his 1979 article published in the Harvard Business Review "How ...

  9. Competitor analysis - Wikipedia

    en.wikipedia.org/wiki/Competitor_analysis

    Competitive analysis in marketing and strategic management is an assessment of the strengths and weaknesses of current and potential ... Define the industry – scope ...