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Sustainability is regarded as a "normative concept".[5] [22] [23] [2] This means it is based on what people value or find desirable: "The quest for sustainability involves connecting what is known through scientific study to applications in pursuit of what people want for the future."
Sustainable development overlaps with the idea of sustainability which is a normative concept. [5] UNESCO formulated a distinction between the two concepts as follows: "Sustainability is often thought of as a long-term goal (i.e. a more sustainable world), while sustainable development refers to the many processes and pathways to achieve it." [6]
Examples of progress from some countries demonstrate that achieving sustainable development through concerted global action is possible. The global effort for the SDGs calls for prioritizing environmental sustainability, understanding the indivisible nature of the goals, and seeking synergies across sectors.
Remedial strategies include: more careful waste management, statutory control of overfishing by adoption of sustainable fishing practices and the use of environmentally sensitive and sustainable aquaculture and fish farming, reduction of fossil fuel emissions and restoration of coastal and other marine habitats.
Furthermore, efforts to meet ESG criteria for sustainability are perceived as a means to attract socially conscious consumers, employees, and investors. In essence, the use of ESG no longer aligns with its original sustainability objectives but has become a marketing tool to attract investors to increase profits.
Sustainable design encompasses the development of appropriate technology, which is a staple of sustainable living practices. [9] Sustainable development in turn is the use of these technologies in infrastructure. Sustainable architecture and agriculture are the most common examples of this practice. [10]