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Also in the early 1990s, Monogram sold their 1/87 Mini Exacts HO series to Herpa, where some of the models continue to be sold even today. One difference from the normal Herpa models was a metal chassis. In 1994 Revell-Monogram was purchased by Hallmark Cards as part of its Binney and Smith division (the owners of famous Crayola crayons).
The original Revell company merged with Monogram in 1986, becoming "Revell-Monogram". The business operated until 2007, when American Revell was purchased by Hobbico, while the German subsidiary "Revell Plastics GmbH" (established in 1956) had separated from the American firm in 2006 until Hobbico purchased it in 2012, bringing the two back ...
Estes Industries acquired the Estes-Cox business unit and a German venture capital group acquired Revell Germany whole and the Revell-Monogram brands, IP & molds. Its headquarters is located in Champaign, Illinois. The company distributed over 150 brands of hobby products including about 30 proprietary product brands.
From this time forward, MPC mainly profited from kits first and promotional models secondarily. Kit makers Aurora, Industro-Motive Corporation (IMC), Pyro, Revell and Monogram had also appeared earlier than MPC, but did not enter the promotional business of pre-assembled models. By the early 1970s, however, MPC was as popular as any of the ...
These kits were later introduced by Revell in the U.S. as the "Highway Pioneers" Series of kits. [31] [page needed] On the heels of the promotional model business, Aluminum Model Toys or AMT introduced model car kits in 1957. Jo-Han, Revell and Monogram also started producing model car kits about this same time. Most of these were known as ...
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