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Cloud computing HBase: 2014 [4] Neolane: ... Web-Based Time Tracking ... Comparison of mobile CRM systems; List of ERP software packages ...
In 2012, Oracle announced a new cloud-based focus on customer experience (CX) within its CRM business. [5] At the time, CX was a relatively new term and referred to “the notion of providing a much more personalized approach to marketing and support."
In 2014, Oracle acquired LiveLOOK, real-time visual collaboration technology used for cobrowsing, screen sharing, and click-to-call; and TOA (Time of Arrival), a cloud-based field service app which became Oracle Field Service. [5] The capabilities were integrated into the Service software in 2015, along with skills-based routing. [4]
CRM systems can also include technologies that create geographic marketing campaigns. The systems take in information based on a customer's physical location and sometimes integrates it with popular location-based GPS applications. It can be used for networking or contact management as well to help increase sales based on location. [23]
After the acquisition of Hybris [3] in 2013, SAP has gradually realigned their CRM strategy mainly to take on the market leader Salesforce.com which is a cloud-based software. In a bid to be more competitive and future focused, SAP has been shifting towards cloud based CRM applications since 2011 rather than traditional on-premises software. [4]
However, most recent contact management solutions are fully adapted to many-to-many interactions models, and the difference between a CRM and a contact manager starts to lay more on the fact that CRMs are commonly used to automate sales and marketing processes (quotes, invoices, reminder emails, etc.) where contacts management solutions focus ...
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capterra.com has been visited by 10K+ users in the past month