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An Environmental Product Declaration (EPD) is a Type III environmental declaration that quantifies environmental information about the life cycle of a product. This can enable comparisons between products fulfilling the same function. [ 1 ]
A firm could make substantial changes in production processes but opt not to leverage them by positioning itself as an environmental leader. So although strategic greening is not necessarily strategically integrated into all marketing activities, it is nevertheless strategic in the product area. [30] Green marketing activities [30]
Sustainable product development (SPD) is a method for product development that incorporates t he Framework for Strategic Sustainable Development (FSSD), also known as The Natural Step (TNS). Incorporating sustainability aspects early on in the product development process has been claimed to offer competitive advantage .
Awarded certification authorizes the use of environmental labels on products and indicates overall environmental preferability of a product within a product category. The awarding body may be either a governmental organization or a private non-commercial entity. (e.g. EU Ecolabel, Nordic swan and German Blue Angel)
[3] [6] The marketing plan also shows the actions that will be taken, and the resources to be applied, in order to achieve planned goals. [3] [6] Marketing planning can also be used to prepare a detailed case for introducing a new product or revamping current marketing strategies for existing products. [3] A complete marketing plan may include: [7]
The European Union Directive on Environmental Impact Assessments (85/337/EEC,also known as the EIA Directive) only applied to certain projects. [3] This was seen as deficient as it only dealt with specific effects at the local level whereas many environmentally damaging decisions had already been made at a more strategic level (for example the fact that new infrastructure may generate an ...
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