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  2. Argumentum ad populum - Wikipedia

    en.wikipedia.org/wiki/Argumentum_ad_populum

    The philosopher Irving Copi defined argumentum ad populum differently from an appeal to popular opinion itself, [19] as an attempt to rouse the "emotions and enthusiasms of the multitude". [19] [20] Douglas N. Walton argues that appeals to popular opinion can be logically valid in some cases, such as in political dialogue within a democracy. [21]

  3. Modes of persuasion - Wikipedia

    en.wikipedia.org/wiki/Modes_of_persuasion

    Kairos is an appeal to the timeliness or context in which a presentation is publicized, which includes contextual factors external to the presentation itself but still capable of affecting the audience's reception to its arguments or messaging, such as the time in which a presentation is taking place, the place in which an argument or message ...

  4. Rhetorical modes - Wikipedia

    en.wikipedia.org/wiki/Rhetorical_modes

    Examples are the satiric mode, the ironic, the comic, the pastoral, and the didactic. [ 2 ] Frederick Crews uses the term to mean a type of essay and categorizes essays as falling into four types, corresponding to four basic functions of prose: narration , or telling; description , or picturing; exposition , or explaining; and argument , or ...

  5. Glossary of rhetorical terms - Wikipedia

    en.wikipedia.org/wiki/Glossary_of_rhetorical_terms

    Ethos – a rhetorical appeal to an audience based on the speaker/writer's credibility. Ethopoeia – the act of putting oneself into the character of another to convey that person's feelings and thoughts more vividly. Eulogy – a speech or writing in praise of a person, especially one who recently died or retired.

  6. Persuasion - Wikipedia

    en.wikipedia.org/wiki/Persuasion

    Propaganda is a form of persuasion used to indoctrinate a population towards an individual or a particular agenda. [8]: 7 Coercion is a form of persuasion that uses aggressive threats and the provocation of fear and/or shame to influence a person's behavior.

  7. Public rhetoric - Wikipedia

    en.wikipedia.org/wiki/Public_rhetoric

    While the general populace currently views "doing rhetoric" as "menacing our fellow citizens with lies and misdirection," [19] these devices have the ability to allow rhetoricians and social activists alike to bring about social change and repair rhetoric's reputation in the eyes of the general populace. For example, in Cynthia Sheard's article ...

  8. Pathos - Wikipedia

    en.wikipedia.org/wiki/Pathos

    Emotional appeal can be accomplished in many ways, such as the following: by a metaphor or storytelling, commonly known as a hook; by passion in the delivery of the speech or writing, as determined by the audience; by personal anecdote. appealing to an ideal can also be handled in various ways, such as the following:

  9. Speech codes theory - Wikipedia

    en.wikipedia.org/wiki/Speech_codes_theory

    Rhetoric. The discovery of truth and persuasive appeal. Speech codes reveal structures of self, society, and strategic action, no matter the culture. 4. The meaning of speech codes (The speech community assesses the meanings of speech.) We must listen to the way people talk within a culture and also how they respond.