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Primary logo used since 2002 on P&G branded products, formerly used as a corporate logo until 2013. The Procter & Gamble Company ( P&G ) is an American multinational consumer goods corporation headquartered in Cincinnati , Ohio, [ 2 ] founded in 1837 [ 3 ] by William Procter and James Gamble . [ 4 ]
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Comet, a long-time P&G brand of cleanser is owned by Prestige Brands; Crisco (vegetable oil and shortening) sold to The J.M. Smucker Company then sold to B&G Foods; Crush/Hires/Sun Drop carbonated soft drinks (sold to Cadbury Schweppes in late 1980s) Dantrium sold to JHP Pharmaceuticals and SpePharm; Dash taken over by Dalli-Werke (dalli group ...
In 1928, the logo mascot was a female silhouette, [7] supplemented by a baby in 1953, replacing the woman by 1956. [8]In advertisements, Mr. Whipple was eventually replaced with "The Charmin Bear", created by D'Arcy Masius Benton & Bowles in Britain and introduced to the United States in 2000. [9]
The Bounty brand name and its tag line "the quicker picker-upper!" came about through the acquisition of Charmin in 1957 by Procter & Gamble (P&G), becoming its first consumer-paper products business. Charmin Towels was the successful predecessor to Bounty, which led to P&G's strategic investment in research and development of the innovative ...
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