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Defensive strategy is defined as a marketing tool that helps companies to retain valuable customers that can be taken away by competitors. [1] Competitors can be defined as other firms that are located in the same market category or sell similar products to the same segment of people. [ 1 ]
Marketing warfare strategies represent a type of strategy, used in commerce and marketing, that tries to draw parallels between business and warfare and then applies the principles of military strategy to business situations, with competing firms considered as analogous to sides in a military conflict, and market share considered as analogous to territory in dispute.
McGuire first divided the motivation into two main categories using two criteria: Is the mode of motivation cognitive or affective?; Is the motive focused on preservation of the status quo or on growth?
Examples of defence mechanisms include: repression, the exclusion of unacceptable desires and ideas from consciousness; identification, the incorporation of some aspects of an object into oneself; [3] rationalization, the justification of one's behaviour by using apparently logical reasons that are acceptable to the ego, thereby further ...
The defensive attribution hypothesis (or bias, theory, or simply defensive attribution) is a social psychological term where an observer attributes the causes for a mishap to minimize their fear of being a victim or a cause in a similar situation.
Neuromarketing is an emerging disciplinary field in marketing. It borrows tools and methodologies from fields such as neuroscience and psychology. The term "neuromarketing" was introduced by different authors in 2002 (cf. infra) but research in the field can be found from the 1990s. [6] [7]
Selective exposure is a theory within the practice of psychology, often used in media and communication research, that historically refers to individuals' tendency to favor information which reinforces their pre-existing views while avoiding contradictory information.
Defensive communication leads to the degrading of discourse in a group. Defensive communication is a communicative behavior that occurs within relationships, work environments, and social groups [ 1 ] [ 2 ] when an individual reacts in a defensive manner in response to a self-perceived flaw or a threat from outsiders.