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GWI (formerly GlobalWebIndex) is an audience research company founded by Tom Smith in 2009. The company provides audience insight to publishers, media agencies and marketers around the world. [1]
Digital entertainment Industry includes, but is not restricted to, any combination of the following industries (that themselves have a considerable degree of overlap): [1] [2] digital media; new media; video on demand; video games; interactive entertainment; online gambling; mobile entertainment; social media; streaming services
Media monitoring is the activity of monitoring the output of the print, online and broadcast media. [1] It is based on analyzing a diverse range of media platforms in order to identify trends that can be used for a variety of reasons such as political, commercial and scientific purposes.
Concentration of media ownership, also known as media consolidation or media convergence, is a process wherein fewer individuals or organizations control shares of the mass media. [1] Research in the 1990s and early 2000s suggested then-increasing levels of consolidation, with many media industries already highly concentrated where a few ...
The International Research and Exchanges Board’s (IREX) Media Sustainability Index (MSI) is a tool to evaluate the global development of independent media. The MSI is one of the most important indices "to assess how media systems change over time and across borders", [1] in addition to the Freedom of the Press Index compiled by Freedom House and the Press Freedom Index compiled by Reporters ...
"Triple-product" business model of digital media platforms. [7]Digital media platforms like YouTube work through a triple-product business model in which platforms provide information and entertainment (infotainment) to the public often at no cost, while simultaneously capturing their attention, and also collecting user data to sell to advertisers. [7]
The content industry is an umbrella term that encompasses companies owning and providing mass media and media metadata. This can include music, TV shows, movies, text publications of any kind, ownership of standards, geographic data, and metadata about all and any of the above. In the Information Age, the content industry comprises an enormous ...
Nielsen Media Research (NMR) is an American firm that measures media audiences, including television, radio, theatre, films (via the AMC Theatres MAP program), and newspapers. Headquartered in New York City, it is best known for the Nielsen ratings , an audience measurement system of television viewership that for years has been the deciding ...