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Mounds' original slogan, "Indescribably Delicious", was created when Mounds ran a contest to come up with the best two words to sell the candy. Leon Weiss, who came up with the slogan, won $10. [ 9 ] Peter Paul, Inc. filed a trademark application for the phrase on February 20, 1964, claiming a date of first use on June 15, 1956.
The company went on to become the first candy manufacturer to use full-color TV commercials. [1] In 1972, the company introduced a candy bar named for what it did not include rather than what it did, the 15-cent (Peanut Butter with) No Jelly bar, also called the Sidekick bar. In 1977, they changed the name to the 20-cent Peanut Butter Bar.
The Peter Paul Candy Manufacturing Company was founded by six Armenian immigrants including Peter Paul Halajian and Max Freedman in 1919. In 1929, the company acquired the Mounds bar candy line from West Haven, Connecticut, candy maker Vincent Nitido. [3]
From Hershey's to Toblerone, here are eight of the oldest candy bars in the world, all of which are still around and available for purchase today. Lindt chocolate. 1. Lindt. $7.82 at Walmart.
The jingle advertising both Almond Joy and Mounds candy bars was written in the 1970s, and played for decades. Eventually, the iconic lyrics were inducted into the Advertising Slogan Hall of Fame.
The Hershey Company was founded by Milton S. Hershey in 1894 as the Hershey Chocolate Company, ... Mounds candy bar. Caramel candy bar. Take5 candy bar. Krackel bars ...
Candy bar lovers, listen up -- because these candy bars are ridiculously unhealthy and should probably (definitely) be avoided. ... Mounds - 230 calories, 13 grams of fat, ...
The company at first sold various brands of candies, including the Mounds bar, but following sugar and coconut shortages in World War II, they dropped most brands and concentrated on the Mounds bar, with the U.S. military purchasing as much as 80% of their output by 1944, packing 5 million candy bars monthly into combat rations.