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This field of research aims at improving the user experience (UX) of products, services, or processes [3] by incorporating experimental and observational research [4] methods to guide the design, development, and refinement of a product. User research is used to improve a multitude of products like websites, mobile phones, medical devices ...
Implicit methods of UX research focus not just only on what the users say, but also on what the user cannot express verbally. Many available tools can assist in the implicit evaluation, in particular to gather implicit or objective data. When available, UX researchers utilize state of the art equipment to uncover all aspects of the experience.
Usability testing methods aim to evaluate the ease of use of a software product by its users. As existing methods are subjective and open to interpretation, scholars have been studying the efficacy of each method [1] [2] [3] and their adequacy to different subjects, comparing which one may be the most appropriate in fields like e-learning, [4] e-commerce, [5] or mobile applications.
A/B testing (also known as bucket testing, split-run testing, or split testing) is a user experience research method. [1] A/B tests consist of a randomized experiment that usually involves two variants (A and B), [2] [3] [4] although the concept can be also extended to multiple variants of the same variable.
Contextual inquiry (CI) is a user-centered design (UCD) research method, part of the contextual design methodology.A contextual inquiry interview is usually structured as an approximately two-hour, one-on-one interaction in which the researcher watches the user in the course of the user's normal activities and discusses those activities with the user.
Usability testing is a technique used in user-centered interaction design to evaluate a product by testing it on users. This can be seen as an irreplaceable usability practice, since it gives direct input on how real users use the system. [1]
Evaluating qualitative and quantitative methods provides an adequate picture of UX designs, and one of these quantitative methods is A/B testing (see Usability testing). Another key concept in the efficacy of UX design testing is the idea of a persona or the representation of the most common user of a certain website or program, and how these ...
A think-aloud (or thinking aloud) protocol is a method used to gather data in usability testing in product design and development, in psychology and a range of social sciences (e.g., reading, writing, translation research, decision making, and process tracing).