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The McDonaldization of Society: 20th Anniversary Edition cover art. The McDonaldization of Society was first proposed by sociologist George Ritzer in an article for The Journal of American Culture [1] and expanded in his 1993 book of the same name. [2]
McDonaldization is the process of a society adopting the characteristics of a fast-food restaurant. The McWord concept was proposed by sociologist George Ritzer in his 1993 book The McDonaldization of Society. McDonaldization is a reconceptualization of rationalization and scientific management.
Ritzer's McDonaldization of Society, now celebrating its 20th anniversary, continues to stand as one of the pillars of modern-day sociological thought. By linking theory to 21st-century culture, this book resonates with audiences in a way that few other books do, opening their eyes to many current issues, especially in consumption and ...
McWorld is a term referring to the spread of McDonald's restaurants throughout the world as the result of globalization, and more generally to the effects of international "McDonaldization" of services and commercialization of goods as an element of globalization as a whole. The name also refers to a 1990s advertising campaign for McDonald's ...
McDonaldization developed the notion that quantity equals quality, and that a large amount of product delivered to the customer in a short amount of time is the same as a high quality product. "They run their organization in such a way that a person can walk into any McDonald's and receive the same sandwiches prepared in precisely the same way.
Jihad vs. McWorld: How Globalism and Tribalism Are Reshaping the World is a 1995 book by American political scientist Benjamin Barber, in which he puts forth a theory that describes the struggle between "McWorld" (globalization and the corporate control of the political process) and "Jihad" (Arabic term for "struggle", here modified to mean tradition and traditional values, in the form of ...
The USSR painted itself as a socialist society which emerged from class struggle, destined to reach the state of communism, while sociologists in the United States (such as Talcott Parsons) argued that the freedom and prosperity of the United States were a proof of a higher level of sociocultural evolution of its culture and society. At the ...
Manifest functions are the consequences that people see, observe or even expect. It is explicitly stated and understood by the participants in the relevant action. The manifest function of a rain dance, according to Merton in his 1957 Social Theory and Social Structure, is to produce rain, and this outcome is intended and desired by people participating in the ritual.