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During market research in the 1950s, men indicated that while they would consider switching to a filtered cigarette, they were concerned about being seen smoking a cigarette marketed to women. [10] The repositioning of Marlboro as a men's cigarette was handled by Chicago advertiser Leo Burnett. Most filtered cigarette advertising sought to make ...
F. C. Nash & Co. – Nash's (Pasadena), at one time had 5 stores in downtown locations in neighboring small cities during the 1950s and 1960s, founded in 1889 as a grocery store, became a department store in 1921, branch stores were unable to compete with larger chains opening in malls built in the late 1960s and early 1970s and had to be ...
Beard, Fred K. "A history of advertising and sales promotion." in The Routledge Companion to Marketing History (Routledge, 2016) pp: 203-224. Brandt, Allan. The Cigarette Century: "The rise, fall, and deadly persistence of a product that defined America" Cruikshank, Jeffrey L.; Schultz, Arthur. The Man Who Sold America: The Amazing (but True!)
The marketing orientation or the marketing concept emerged in the 1950s. Characteristics of the marketing orientation: [65] Thorough understanding of the customer's needs, wants and behaviors should be the focal point of all marketing decisions
"The 1950s were a golden age of fashion, marked by elegant silhouettes, bold femininity, and meticulous tailoring," says Monica Mahoney, the designer behind the eponymous fashion brand. Among the ...
It got a massive marketing push — Britney Spears ads, movie placements, and even X Games sponsorships. But the sickly sweet taste and the use of Blue 1 dye (banned in some countries) didn't ...
In 1949, William Bernbach, along with colleagues, Ned Doyle and Maxwell Dane, formed Doyle Dane Bernbach (DDB), the Manhattan advertising agency that would create the revolutionary Volkswagen ad campaigns of the 1950s, as well as the 1960s.
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