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RDA offers many mail-order products included with "sweepstakes" or contests. US Reader's Digest and the company's other US magazines do not use sweepstakes in their direct-mail promotions. A notable shift to electronic direct marketing has been undertaken by the company to adapt to shifting media landscape. [ 24 ]
RDA was made a private company for the first time since 1990. [18] [19] [20] RDA filed for bankruptcy in 2009 and again in 2012. It emerged from bankruptcy in 2013. [1] [20] [21] On April 7, 2014, Bonnie Kintzer was appointed president and CEO of RDA; she had previously worked at RDA from 1998 to 2007. [1] [22]
The Committee of Principals for RDA, now the RDA Board, announced its commitment to internationalization of RDA in 2015. [5] This is reflected in the new governance structure with representation based on the United Nations Regional Groups , comprising, Africa, Asia, Europe, Latin America and the Caribbean, North America, and Oceania.
The RDA chairs were all business people, while the boards were made up of representatives of business, local government, trade unions and voluntary organisations. The day-to-day running of the RDA was the responsibility of the Chief Executive who was appointed by the board, subject to approval by BIS ministers (or the London Mayor in the case ...
For books about regions that cross countries or continents please see Category: ... Books about Georgia (country) (1 C, 2 P) Books about Germany (5 C, 22 P)
Non-fiction books by country (55 C) Poetry books by nationality (16 C) Books by writer nationality (46 C) A. Albanian books (2 C) American books (9 C, 2 P)
ThriftBooks was founded in the summer of 2003 by Daryl Butcher and Jason Meyer. The two created software that organizes and lists thousands of book titles per day. [6] Since 2004, it has partnered with libraries, which provide unsorted books and get a share of the profits.
As Time-Life Books, Inc. – which was not formally incorporated as an official subsidiary until 1964 [15] – the company gained fame as a seller of book series [16] that were directly mailed to households in (bi-)monthly installments, operating as book sales clubs, which was known as the direct-to-consumer (DTC) business model. From its very ...