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Eucerin Patent, 1902 In 1911, Oscar Troplowitz , who took over the Beiersdorf company from its founder Paul C. Beiersdorf in 1890, bought the patent and a few years later the first Eucerin products (iodine creme, loose powder) were introduced on the German market.
This was the origin of the Eucerin brand. Nivea comes from the Latin adjective niveus, nivea, niveum, meaning "snow-white". [3] In the 1930s, Beiersdorf produced various products such as tanning oil, shaving cream, shampoo, facial cleanser, and toners. During World War II, the trademark "NIVEA" was expropriated in many countries.
In Germany, Walmart took over supermarket chain Wertkauf with its 21 stores for DM750 million in 1997 [281] and the following year Walmart acquired 74 InterSPAR stores for DM1.3 billion. [282] [283] The German market at this point was an oligopoly with high competition among companies which used a similar low price strategy as Walmart. As a ...