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An impression (in the context of online advertising) is when an ad is fetched from its source, and is countable. Whether the ad is clicked is not taken into account. [ 1 ] Each time an ad is fetched, it is counted as one impression.
Online classified advertising is advertising posted online in a categorical listing of specific products or services. Examples include online job boards, online real estate listings, automotive listings, online yellow pages, and online auction-based listings. [30]: 22 Craigslist and eBay are two prominent providers of online classified listings.
Viewable impressions were developed as an improvement of the online impression metrics measured by first ad servers developed in the mid-1990s, which analyze HTTP requests in a server log and cannot provide information on events fired by a viewer’s browser; thus, they cannot measure whether ad content was actually visible to a viewer.
Impression - The most common definition of impression is an instance of an advertisement appearing on a viewed page. An advertisement can be displayed on a viewed page below the area displayed on the screen, so most measures of impressions do not necessarily mean an advertisement has been viewable.
Online communicators are motivated to form (favorable) impressions of themselves to others. The second assumption alludes that impression management is essential in online relationships and participants undertake efforts to ensure particular impressions. On social networking sites (SNS) like FaceBook, people wish to provide an image of their ...
There are four common pricing models used in the online performance advertising market. CPM (cost-per-mille, or cost-per-thousand) Pricing models charge advertisers for impressions, i.e. the number of times people view an advertisement. Display advertising is commonly sold on a CPM pricing model. The problem with CPM advertising is that ...
Social perception (or interpersonal perception) is the study of how people form impressions of and make inferences about other people as sovereign personalities. [1] Social perception refers to identifying and utilizing social cues to make judgments about social roles, rules, relationships, context, or the characteristics (e.g., trustworthiness) of others.
Impression management is a conscious or subconscious process in which people attempt to influence the perceptions of other people about a person, object or event by regulating and controlling information in social interaction. [1]