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Intercity bus transportation has risen dramatically in Pakistan due to the decline of Pakistan Railways [49] and the unaffordable prices of airplanes for the average Pakistani. Numerous companies have started operating within the country such as Daewoo Express and Niazi Express, Manthar Bus Service and have gained considerable popularity due to ...
The process of IMC through communication-based marketing goes through a sequential three stage process. Organizations begin with choosing an effective mixture of communication methods; then, the marketing methods are selected; thereafter, the best of each element is fused and integrated together which thence is channeled from the organization ...
Route assignment, route choice, or traffic assignment concerns the selection of routes (alternatively called paths) between origins and destinations in transportation networks. It is the fourth step in the conventional transportation forecasting model, following trip generation, trip distribution, and mode choice. The zonal interchange analysis ...
Transportation planning is the process of defining future policies, goals, investments, and spatial planning designs to prepare for future needs to move people and goods to destinations. As practiced today, it is a collaborative process that incorporates the input of many stakeholders including various government agencies, the public and ...
The communication skills required for successful communication are different for source and receiver. For the source, this includes the ability to express oneself or to encode the message in an accessible way. [8] Communication starts with a specific purpose and encoding skills are necessary to express this purpose in the form of a message.
Last-mile delivery is an increasingly studied field as the number of business-to-consumer (b2c) deliveries grow, especially from e-commerce companies in freight transportation, and ride-sharing companies in personal transportation. Some challenges of last-mile delivery include minimizing cost, ensuring transparency, increasing efficiency, and ...
The job of an IC manager or IC team will vary from place to place and will depend on the needs of the organization they serve. In one, the IC function may perform the role of 'internal marketing' (i.e., attempting to win participants over to the management vision of the organization); in another, it might perform a 'logistical' service as channel manager; in a third, it might act principally ...
When, for example, a municipality decides to review its public transportation grid in response to expanding demand or out of a need to establish a competitive tendering process regarding any related concession, it can send citizens a questionnaire for the purpose of learning more about their transportation habits, hold a public briefing, or ...