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Maybelline New York (formerly The Maybelline Company and Mabelline and Co.), [1] trading as and commonly known as simply Maybelline (/ ˈ m eɪ b ɪ l iː n / MAY-bil-een), is an American multinational cosmetics, skin care, perfume, and personal care company, based in New York City.
In 1917 Williams started producing eyebrow beautifier and cake eyelash, calling the product Maybelline, inspired by his sister Mabel. [7] [8] Maybelline was the first mascara produced in America. [9] In 1929 Williams expanded the production to eye shadow and eyebrow pencils. [10] Tom Lyle Williams and Emery Shaver
Thick, unblended foundation on skin. Foundation is a liquid, cream, or powder makeup applied to the face and neck to create an even, uniform color to the complexion, cover flaws and, sometimes, to change the natural skin tone. Some foundations also function as a moisturizer, sunscreen, astringent or base layer for more complex cosmetics.
DiDonato for LOVE Advent 2014. In May 2009, she was signed as the face of Maybelline New York, [9] having just graduated from high school with only a few months of modeling experience, [10] and made her television commercial debut for the company's "Color Sensational Lip Color" line, [4] alongside Christy Turlington, Jessica White, and Julia Stegner.
If you’re wandering around the aisles in Walmart or on its website, and love beauty products (or are gifting someone who does), definitely get the Maybelline Great Lash Waterproof Mascara. This ...
In 2014, Ko sold NYX to the French beauty company L'Oréal for $500 million. [1] The sale had a five-year non-compete clause. [12]NYX Cosmetics continues under other management as a part of L'Oréal, and now provides products including lipstick, lip gloss, and mineral foundation. [6]
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