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2. View-through rate - Wikipedia

   en.wikipedia.org/wiki/View-through_rate

   A view-through rate (VTR), measures the number of post-impression response or viewthrough from display media impressions viewed during and following an online advertising campaign. Such post-exposure behavior can be expressed in site visits, on-site events, conversions occurring at one or more Websites or potentially offline:

3. Impression (online media) - Wikipedia

   en.wikipedia.org/wiki/Impression_(online_media)

   An impression (in the context of online advertising) is when an ad is fetched from its source, and is countable. Whether the ad is clicked is not taken into account. [ 1 ] Each time an ad is fetched, it is counted as one impression.

4. Social Blade - Wikipedia

   en.wikipedia.org/wiki/Social_Blade

   Social Blade (sometimes spelled SocialBlade) is an American social media analytics website. Social Blade most notably tracks the YouTube platform, but also has analytical information regarding Twitch, Facebook, Instagram, Twitter, TikTok, Trovo, Dailymotion, Mixer, and DLive. Social Blade functions as a third-party API, providing its users with ...

5. Gross rating point - Wikipedia

   en.wikipedia.org/wiki/Gross_rating_point

   Since "the required frequency changes with the product and the competitive climate it is in", [2] the purpose of the GRP metric is to measure impressions compared to the number of people in the target for an advertising campaign. [3] GRP values are commonly used by media buyers to compare the advertising strength of components of a media plan.

6. Social media measurement - Wikipedia

   en.wikipedia.org/wiki/Social_media_measurement

   Social media management software (SMMS) is an application program or software that facilitates an organization's ability to successfully engage in social media across different communication channels. SMMS is used to monitor inbound and outbound conversations, support customer interaction, audit or document social marketing initiatives and ...

7. Social media analytics - Wikipedia

   en.wikipedia.org/wiki/Social_media_analytics

   Social media analytics or social media monitoring is the process of gathering and analyzing data from social networks such as Facebook, Instagram, LinkedIn, or Twitter. A part of social media analytics is called social media monitoring or social listening. It is commonly used by marketers to track online conversations about products and companies.