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As part of consumer behavior, the buying decision process is the decision-making process used by consumers regarding the market transactions before, during, and after the purchase of a good or service. It can be seen as a particular form of a cost–benefit analysis in the presence of multiple alternatives. [1] [2]
Emotional arousal, usually fear based, activates the amygdala and results in the modulation of memory storage occurring in other brain regions. The forebrain is one of the targets of the amygdala . The forebrain receives input from amygdala and calculates the emotional significance of the stimulus, generates an emotional response, and transmits ...
Power and conflict issues within the buying center. Decision making. One stream of research focuses on the number of decision phases and their timing and the other emphasizes the type of decision-making model (or choice routine) utilized. Communications flow. The informal interactions that emerge during the buying process.
[Overchoice takes place when] the advantages of diversity and individualization are canceled by the complexity of buyer's decision-making process. — From Alvin Toffler , Future Shock , 1971 Overchoice or choice overload [ 1 ] is the paradoxical phenomenon that choosing between a large variety of options can be detrimental to decision making ...
The theory of consumer choice is the branch of microeconomics that relates preferences to consumption expenditures and to consumer demand curves.It analyzes how consumers maximize the desirability of their consumption (as measured by their preferences subject to limitations on their expenditures), by maximizing utility subject to a consumer budget constraint. [1]
A good example is wine in the UK where supermarkets may present over 1000 different products leaving the consumer with a difficult choice process. Whilst large assortments do have some positive aspects (principally novelty and stimulation [ 4 ] and optimal solutions [ 5 ] ) any assortment greater than around 12–14 products leads to confusion ...
"Buying a house is usually a lousy investment," said Buffett, who has lived in the same Omaha, Nebraska, home he purchased in 1958 for $31,500 — about $336,164 in today's dollars.
Buyer's remorse is an example of post-decision dissonance, where a person is stressed by a made decision and seeks to decrease their discomfort. [2] The buyer may change their behavior, their feelings, their knowledge about the world (what they thought the purchased item would be like), or even their knowledge of themselves. [ 3 ]