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In December 1988, Nike released the Air Jordan IV to the public. Designed by Tinker Hatfield, it was the first Air Jordan released on the global market. It had four colorways: White/Black, Black/Cement Grey, White/Fire Red-Black, and Off White/Military Blue. Nike featured director and actor Spike Lee in ads for the shoe. [27]
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The startup company was founded by Dan Gilbert, Josh Luber, [7] Greg Schwartz, and Chris Kaufman in 2015, [8] and launched in February 2016. [9] [10] Luber had previously founded StockX's predecessor website about rare sneakers called Campless (established during 2012–2013), [11] [12] a site which was featured in Josh Luber's TED Talk on the sneaker market. [13]
Michigan Wolverines logo and the jumpman logo at the Nike flagship store on the Magnificent Mile in Chicago during the week before the opening game for the 2016 Michigan Wolverines football team. In 1997, Air Jordan selected the first Jordan Brand sponsored schools: Cincinnati Bearcats, St. John's Red Storm, and North Carolina A&T Aggies [12]
With 25 seconds left, Jordan made a 3-point-game-winning basket. The Bulls went on to win the NBA Finals in game 6. [2] The shoes that Jordan wore in game 5 became known as the "Flu Game shoes", even though it was later revealed in The Last Dance that Jordan was suffering from food poisoning during the game. [1]
Jordan asked for the inclusion of George Raveling, his assistant coach on the 1984 United States men's Olympic basketball team, who was the first to recommend that he should sign with Nike. [11] [22] [23] Jordan also asked that Howard White, vice president of Nike's Jordan Brand and his personal friend, be included in the film. This directly ...