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  2. Loyalty marketing - Wikipedia

    en.wikipedia.org/wiki/Loyalty_marketing

    Loyalty marketing is a marketing strategy in which a company focuses on growing and retaining existing customers through incentives. Branding, product marketing, and loyalty marketing all form part of the customer proposition – the subjective assessment by the customer of whether to purchase a brand or not based on the integrated combination of the value they receive from each of these ...

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  5. Williams College - Wikipedia

    en.wikipedia.org/wiki/Williams_College

    Williams has a close relationship with Exeter College, one of the oldest constituent colleges of Oxford University. In the early 1980s, Williams purchased a group of houses, today known as the Ephraim Williams House, on Banbury Road and Lathbury Road, in North Oxford. [91] The Williams-Exeter Programme at Oxford (WEPO) was founded in 1985.

  6. Coupon - Wikipedia

    en.wikipedia.org/wiki/Coupon

    Believed to be the first coupon ever, this ticket for a free glass of Coca-Cola was first distributed in 1888 to help promote the drink. By 1913, the company had redeemed 8.5 million tickets. [6] Coca-Cola's 1888-issued "free glass of" is the earliest documented coupon. [6] [7] Coupons were mailed to potential customers and placed in magazines ...

  7. Williams Lea Tag - Wikipedia

    en.wikipedia.org/wiki/Williams_Lea_Tag

    Williams Lea Group Limited, branded Williams Lea, is a global company that offers business process outsourcing (BPO) to large companies. Founded in 1820 as a company providing printing services to the financial industry, Williams Lea went through a number of changes to its business model and now provides services including presentations and creative services, business and administrative ...

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