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Astros were first launched in 1997 by Cadbury in the United Kingdom, Canada, Ireland, the United States and South Africa as a rival to Nestlé Smarties, and Mars M&M's in the US. [1] The confectionery can be described as a candy coated chocolate with a biscuit centre.
Cadbury Limited is the second largest confectionery company globally after Mars, Incorporated [1] and is a subsidiary of American company Mondelēz International.Cadbury products are widely distributed and are sold in many countries, the main markets being the United Kingdom and Isle of Man, Ireland, Canada, India, Australia, New Zealand, South Africa and the United States.
Cadbury was introduced to South Africa in 1903 by the Cadbury brothers, Richard and George. [152] The brothers appointed a sales agent to sell their products to the locals. The brand's popularity grew such that in 1926, the South African arm of Cadbury was formed and plans were made to construct a local chocolate manufacturing plant.
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In South Africa and Namibia, it is available in a 22.7g bar, as well as a strip weighing 60.4g and a treat size of 360g. [2] The advertisements for Cadbury Chomp in South Africa have been greatly popular since the early 1970s, and feature a father Hippo teaching his son to exercise his jaws in order to grab a full mouthful of chocolatey goodness.
It was launched in Brazil the same year but under Cadbury's sister brand Lacta. [1] 5 Star has also been widely distributed in South Africa since 2017 as a replacement for the defunct Tempo bar. [6] In 2019, 5 Star was released in UK shops and supermarkets for a limited time only.
Cadbury Eclairs Eclairs in wrapper. Cadbury Eclairs are a confectionery currently manufactured by Cadbury. Invented by the Birmingham-based confectionery company Taveners in 1932, they were adapted into a Dairy Milk version of Eclairs in 1965. [1] They are available in bags or rolls and can be found in the Cadbury Heroes selection.