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Color-blind casting is the practice of casting roles without regard to the actor's ethnicity or race. [1] Alternative terms and similar practices include non-traditional casting , integrated casting , or blind casting , [ a ] which can involve casting without consideration of skin color , body shape , sex or gender .
Altercasting is a theory created by Eugene Weinstein and Paul Deutschberger in 1963. [1] The theory relies on the concept of persuasion. The goal of altercasting is to project an identity onto another person in order to meet one's own goals. [2] Because of the flexibility of altercasting, it is used frequently in advertising and health promotion.
Racial stereotypes are mental frameworks that viewers use to process social information based on their cultural, racial, or ethnic group, which may not directly "carry negative or positive values." [ 3 ] Advertisers include racial stereotypes in their messaging to target a specific demographic, which can potentially impact viewers negatively ...
Anthony Ramos, Leslie Odom, Jr., and the “Hamilton” casting directors reveal the process behind casting Black and brown faces as historic white figures. How ‘Hamilton’ Became a Color ...
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Process theories are used to explain how decisions are made [4] how software is designed [5] [6] and how software processes are improved. [7] Motivation theories can be classified broadly into two different perspectives: Content and Process theories. Content theories deal with “what” motivates people and it is concerned with individual ...
Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers or simply Crossing the Chasm (1991, revised 1999 and 2014), is a marketing book by Geoffrey A. Moore that examines the market dynamics faced by innovative new products, with a particular focus on the "chasm" or adoption gap that lies between early and mainstream markets.