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Loose face powder in three different shades. Face powder is a cosmetic product applied to the face to serve different functions, typically to beautify the face. Originating from ancient Egypt, [citation needed] face powder has had different social uses across cultures and in modern times, it is typically used to set makeup, brighten the skin and contour the face.
CoverGirl is an American cosmetics brand founded in Maryland, United States, by the Noxzema Chemical Company. It was acquired by Procter & Gamble in 1989, and later acquired by Coty, Inc. in 2016. [ 1 ]
During the 1950s, the company diversified into other personal care products, including shaving cream, cold cream, suntan lotion and suntan oil. In the late 1950s it originated the CoverGirl line of cosmetics, notable for using Noxzema's medicated ingredients.
Medium coverage can when set with a tinted (instead of translucent) powder, cover freckles, discolorations, blotchiness, and red marks left by pimples. It contains 18–23% pigment. Full coverage is very opaque and used to cover birthmarks, vitiligo, hyperpigmentation, and scars. It is sometimes referred to as "corrective" or "camouflage" make-up.
A powder brush tends to be big and fluffy for quick and easy application of dusting powder all over the face. Powder gives the appearance of a matte effect. A bronzer brush, which can also serve as a contour brush, is an angled brush that gives the face dimensions and illusions by allowing the makeup to be placed in place of bone structure.
However, once foundation became commonplace, some began to use it over foundation as a loose powder or as a pressed powder for touch-ups. In the past, the type of oshiroi used contained white lead, and would eventually give the wearer lead poisoning. [3] The use of white lead in makeup was outlawed in Japan in 1934. [citation needed] [circular ...