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WBLM is one of only a few FM Stations in New England licensed to operate at 100,000 watts, meaning that the station can be received from almost anywhere within a 90-mile radius of its transmitter. WBLM broadcasts from a tower near Route 121 in Raymond that is the second tallest man-made structure in Maine (second only to the tower for WMTW TV 8).
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Its studios are located at 779 Warren Ave. in Portland, Maine. [3] Jeffrey and Fuller had also been partners in Fuller-Jeffrey Broadcasting. Fuller-Jeffrey's portfolio included WBLM and WOKQ. The company was sold to Citadel Broadcasting for $63 million in 1999. Jeffrey died in October 2024. [4]
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In 1975, Jeffrey and his business partner, Bob Fuller, [1] also a former Maine disc jockey, purchased their first radio station, WBLM, an FM album rock outlet based in Lewiston, Maine. They purchased other stations, including northern New England's highly popular country music FM station, WOKQ .
On March 1, 1973, a station at 107.5 MHz first signed on in Lewiston as WBLM. [3] It was owned by the Stereo Corporation, which owned no other stations. WBLM "The Blimp" was a progressive rock station, staffed by young disc jockeys playing a mostly free form radio format, in contrast to tightly programmed radio found on the AM dial.
WPOR-FM had the greatest market share of any Maine radio station into the early 2000s, at which time it was still Portland's only country music station. [ citation needed ] For many years, WPOR-FM and album-oriented rock station 102.9 WBLM were consistently Portland's top two stations, with each vying for the lead in the ratings.
In the late 1970s, WLOB-FM was known as "FM 101 - Portland's Best Rock", giving progressive rock station 107.5 WBLM some serious competition and sometimes beating WBLM in the ratings as well. In late 1980, the station was sold to Eastman Broadcasting, which was also in the process of purchasing WCSH (970 AM).