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This shifted towards a natural (lesser) style of makeup after the 2011 Tōhoku earthquake and tsunami, also known as the Great East Japan Earthquake. It was seen to express a softer beauty in a sensitive time of healing. [23] This style has continued until today, with lesser makeup being preferred over both heavy makeup and no-makeup styles. [23]
If you're looking for makeup that won't irritate your skin, especially in the summer, then you need to check out this brand!
Some of Shiseido’s makeup brands have struggled, especially Bare Minerals, which Shiseido took private in 2010 for $1.7 billion. Shiseido sales dipped globally due to the COVID-19 pandemic, the ...
The cosmetics line began with twelve lipsticks sold at Barneys New York. Since then, NARS has created various multi-use beauty products and is now a subsidiary of Shiseido . It mainly sells in department stores in about 30 countries including the Americas , Europe , Japan and Southeast Asia .
Shiseido partnered with stores to form the Shiseido Cosmetics Chain Store System. Therefore, consumers could rest assured that they could purchase Shiseido products at the same price at any store. In 1932, the representative Shiseido brand of top class cosmetic products of the time, De Luxe, was born.
Coming back to a social life after the peak of the pandemic and lockdown still feels awkward sometimes, doesn’t it? For years now, there’s an almost constant sense of “getting back to it ...
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