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A recent survey by Aberdeen Group showed that 78 percent of companies used Microsoft Excel spreadsheets as their primary trade promotion forecasting technology tool. The limitations of spreadsheets for trade promotion planning and forecasting include lack of visibility, ineffectiveness and difficulty in tracking deductions. [5]
Demand forecasting plays an important role for businesses in different industries, particularly with regard to mitigating the risks associated with particular business activities. However, demand forecasting is known to be a challenging task for businesses due to the intricacies of analysis, specifically quantitative analysis. [4]
Trade promotion decisions are often rushed and based on sub-par data. While sales and marketing managers are surrounded by promotion information, questions on retail commitment and product forecast accuracy can hinder the process. Multiple data sources and conflicting needs from various departments further complicate the issue.
The Bass model has been widely used in forecasting, especially new product sales forecasting and technology forecasting. Mathematically, the basic Bass diffusion is a Riccati equation with constant coefficients equivalent to Verhulst—Pearl logistic growth. In 1969, Frank Bass published his paper on a new product growth model for consumer ...
IBM Planning Analytics powered by TM1 (formerly IBM Cognos TM1, formerly Applix TM1, formerly Sinper TM/1 [1]) is a business performance management software suite designed to implement collaborative planning, budgeting and forecasting solutions, interactive "what-if" analyses, as well as analytical and reporting applications.
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