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Media and their users form an ecosystem, and the study of this ecosystem is known as media ecology. Media ecology also holds that our environment ultimately changes due to technology. Griffin, Ledbetter, and Sparks elaborate on this theory in their book, stating “...adding smartphones to a family doesn't create a 'family plus smartphones.'
Development communication has been labeled as the "Fifth Theory of the Press", with "social transformation and development", and "the fulfillment of basic needs" as its primary purposes. [3] Jamias articulated the philosophy of development communication which is anchored on three main ideas.
There are many theorists that make up early student development theories, such as Arthur Chickering's 7 vectors of identity development, William Perry's theory of intellectual development, Lawrence Kohlberg's theory of moral development, David A. Kolb's theory of experiential learning, and Nevitt Sanford's theory of challenge and support.
Human development theory is a theory which uses ideas from different origins, such as ecology, sustainable development, feminism and welfare economics. It wants to avoid normative politics and is focused on how social capital and instructional capital can be deployed to optimize the overall value of human capital in an economy.
Policy that determines media ownership also determines how policy is talked about. In relation to support mechanisms, media outlets like Substack influence their own story bias based on their paid readership. Globalization: Globalization within PEC is about increasing the communication and interaction between countries to aim for development.
His signal work of media philosophy The Marvelous Clouds: Toward a Philosophy of Elemental Media radically rethinks how media are environments and environments are also media. His most recent book, coauthored with the late Kenneth Cmiel, Promiscuous Knowledge offers a genealogy of the information age from its earliest origins, focusing on the ...
This theory also states that the experience of others can be used in the decision making process. If a family member recommends a book then an individual is more likely to pick up the book and read it themselves. This theory does address more thoroughly media avoidance than does Uses and Gratifications Theory. [2]
Media literacy education is the process used to advance media literacy competencies, and it is intended to promote awareness of media influence and create an active stance towards both consuming and creating media. [12] Media literacy education is taught and studied in many countries around the world. [13]