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Logo in 2013. Business Day is a national daily newspaper in South Africa, published weekdays (Monday to Friday) and also available as an e-paper.Based in Parktown, Johannesburg, it is edited by Alexander Parker and published by Arena Holdings, which is also the parent company of the Financial Mail magazine and Business Day TV (formerly known as Summit TV).
Marketing strategy refers to efforts undertaken by an organization to increase its sales and achieve competitive advantage. [1] In other words, it is the method of advertising a company's products to the public through an established plan through the meticulous planning and organization of ideas, data, and information.
KFC is the most popular fast-food chain in South Africa according to a 2010 Sunday Times survey. [34] Chicken Licken, Wimpy and Ocean Basket along with Nando's, Steers and Hungry Lion are examples of homegrown franchises that are highly popular within the country. McDonald's, Subway and Pizza Hut have a significant presence within South Africa.
Franchising is based on a marketing concept which can be adopted by an organization as a strategy for business expansion. Where implemented, a franchisor licenses some or all of its know-how, procedures, intellectual property , use of its business model , brand, and rights to sell its branded products and services to a franchisee. [ 1 ]
Business strategies can be categorized in many ways. One popular method uses the typology put forward by American academics Raymond E. Miles and Charles C. Snow in their 1978 book, Organizational Strategy, Structure, and Process. [1]
Mugg & Bean is a full-service coffee-themed restaurant franchise, founded in Cape Town, South Africa. The restaurant chain was founded in 1996 by Ben Filmalter after a visit to a Chicago coffee shop in the early 1990s inspired him to open a similar restaurant in South Africa. [2] The first restaurant was opened at the V&A Waterfront in Cape ...
On 25 November 2005, [1] the South Africa Foundation rebranded as Business Leadership South Africa (BLSA), under the mission statement, "Making South Africa Good for Enterprise and Making Enterprise Good for South Africa". [12] Alongside Business Unity South Africa, of which it is an affiliate, BLSA became one of the two leading business forums ...
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