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Henkel Corporation, doing business as Henkel North American Consumer Goods and formerly The Dial Corporation, is an American company based in Stamford, Connecticut. [2] [3] [4] It is a manufacturer of personal care and household cleaning products and is a subsidiary of multinational company Henkel AG & Co. KGaA (Henkel Consumer Goods Inc.).
Dial is an American brand of soap, body wash and hand sanitizer manufactured by Henkel North American Consumer Goods, the American subsidiary of Henkel AG & Co. KGaA. It was the world's first antibacterial soap.
Duz, powdered laundry soap and later, a powdered laundry detergent which had glassware and plates in each box; sold from 1920s to 1980. Encaprin, coated aspirin [12] Fit, fruit and vegetable rinse, sold in the Philippines from 1998 to 2000. Fling, disposable dishcloth brand. Fluffo, golden yellow shortening sold mid-1950s to early 1960s. Fresco ...
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This limited body odor by reducing bacteria on the skin. The new soap was named Dial because of its 24-hour protection against the odor-causing bacteria. Armour introduced the soap with a full-page advertisement using scented ink in the Chicago Tribune. During the 1950s, Dial became the best-selling deodorant soap in the US.
The Greyhound Corporation acquired the consumer products business of Purex (which included Fels-Naptha) in 1985 and was combined with Greyhound's Armour-Dial division, forming The Dial Corporation. [4] In December 2003, Dial was sold to Henkel for $2.9 billion. [5] In September 2022, Summit Brands acquired Fels-Naptha from Henkel. [6]
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