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In a limited beta consumer release in September 2014, [5] Duolingo, Evernote, Sight Words, and Vine Android applications were made available in the Chrome Web Store for installation on Chromebook devices running OS version 37 or higher. [6] In October 2014, three more apps were added: CloudMagic, Onefootball, and Podcast Addict. [7]
Chrome Web Store was publicly unveiled in December 2010, [2] and was opened on February 11, 2011, with the release of Google Chrome 9.0. [3] A year later it was redesigned to "catalyze a big increase in traffic, across downloads, users, and total number of apps". [4]
Line also has a feature, called a Snap movie, that users can use to record a stop-motion video and add in provided background music. In January 2015, Line Taxi was released in Tokyo as a competitor to Uber. [52] [53] [54] Line launched a new android app called "Popcorn buzz" in June 2015. The app facilitates group calls with up to 200 members. [55]
From the line extension to brand extension, however, there are many different types of extension such as "brand alliance", [12] co-branding [13] [14] or "brand franchise extension". [15] Tauber (1988) suggests seven strategies to identify extension cases such as product with parent brand's benefit, same product with different price or quality, etc.
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The company can extend its product line down-market stretch, up-market stretch, or both ways. Product line extensions are a process where companies with an established brand alter the factors of a product or products to satisfy a refined segment in the market. [1] There are two types of product line extensions, horizontal and vertical.
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