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Aroma was founded by Michael Zur-Szpiro in 1991. [1] When he was a student, Zur-Szpiro moved from Zug, Switzerland, to London to attend the London School of Economics in 1975 and said he found the city lacked a European style cafe that provides customers with straightforward snacks, delicious coffee, and delicious pâtisseries.
Sensory branding. Sensory branding is a type of marketing that appeals to all the senses in relation to the brand. It uses the senses to relate with customers on an emotional level. It is believed that the difference between an ordinary product and a captivating product is emotion. When emotion flows in the marketplace, your product shines.
Aromatherapy is a practice based on the use of aromatic materials, including essential oils and other aroma compounds, with claims for improving psychological well-being. [1][2][3] It is used as a complementary therapy or as a form of alternative medicine, and typically is used via inhalation and not by ingestion. [2]
List of essential oils. Essential oil of Eucalyptus. A glass vial containing sandalwood oil. Davana essential oil. Vial of Tanacetum annuum oil (blue tansy) Essential oils are volatile and liquid aroma compounds from natural sources, usually plants. They are not oils in a strict sense, but often share with oils a poor solubility in water.
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Aromachology is a relatively new science that explores positive feelings induced by odors far from any holistic or healing process. The term covers both natural and synthetic scents. The term aromachology is sometimes mistaken by companies with several other terms such as "essential oils" or "aromatherapy" as marketing phrases.