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Metaphorical framing is a particular type of framing that attempts to influence decision-making by mapping characteristics of one concept in terms of another. [1] [2] [3] The purpose of metaphorical framing is to convey an abstract or complex idea in easier-to-comprehend terms by mapping characteristics of an abstract or complex source onto characteristics of a simpler or concrete target.
Frame analysis (also called framing analysis) is a multi-disciplinary social science research method used to analyze how people understand situations and activities. Frame analysis looks at images, stereotypes, metaphors, actors, messages, and more. It examines how important these factors are and how and why they are chosen. [1]
Metaphoric criticism is one school of rhetorical analysis used in English and speech communication studies. Scholars employing metaphoric criticism analyze texts by locating metaphors within texts and evaluating those metaphors in an effort to better understand ways in which authors appeal to their audiences.
According to Freud's work (1900), condensation and displacement (from German Verdichtung and Verschiebung) are two closely linked concepts. [10] In the unconscious, through the dynamic movement of cathexis (charge of libido, mental or emotional energy), it is possible that an idea (image, memory, or thought) passes on its whole charge to another idea; Freud called this process "displacement."
Uses of figurative language, or figures of speech, can take multiple forms, such as simile, metaphor, hyperbole, and many others. [12] Merriam-Webster's Encyclopedia of Literature says that figurative language can be classified in five categories: resemblance or relationship, emphasis or understatement, figures of sound, verbal games, and errors.
A metaphor is a literary figure of speech that uses an image, story or tangible thing to represent a less tangible thing or some intangible quality or idea; e.g., "Her eyes were glistening jewels". Metaphor may also be used for any rhetorical figures of speech that achieve their effects
Framing theory and frame analysis provide a broad theoretical approach that analysts have used in communication studies, news (Johnson-Cartee, 1995), politics, and social movements (among other applications). According to Bert Klandermans, the "social construction of collective action frames" involves "public discourse, that is, the interface ...
Catachresis – A metaphor that is or can be a stretch for an audience to catch on to. Catachreses can be subjective; some people may find a metaphor to be too much while others may find it perfectly reasonable. [2] Metonymy – A trope through proximity or correspondence. For example, referring to actions of the U.S. president as "actions of ...