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The concept of herd mentality has been studied and analyzed from different perspectives, including biology, psychology and sociology. This psychological phenomenon can have profound impacts on human behavior. Social psychologists study the related topics of collective intelligence, crowd wisdom, groupthink, and deindividuation.
The behavior of a crowd is much influenced by deindividuation (seen as a person's loss of responsibility [1]) and by the person's impression of the universality of behavior, both of which conditions increase in magnitude with size of the crowd. [2] [3] Notable theorists in crowd psychology include Gustave Le Bon (1841-1931), Gabriel Tarde (1843 ...
Motivation crowding theory is the theory from psychology and microeconomics suggesting that providing extrinsic incentives for certain kinds of behavior—such as promising monetary rewards for accomplishing some task—can sometimes undermine intrinsic motivation for performing that behavior.
Books about crowd psychology (2 C, 12 P) C. Collective identity (8 C, 29 P) Crowd psychologists (9 P) D. ... Statistics; Cookie statement; Mobile view ...
Group psychology can also influence behaviour positively; in the event that one bystander takes responsibility for the situation and takes specific action, other bystanders are more likely to follow course. This is a positive example of the usually-pejorative herd mentality.
According to SIDE, a social identity approach can account for many of the effects observed in deindividuation research and in crowd psychology, as well as in computer-mediated communication. For example, deindividuation has been found to foster group identification and to induce greater opinion polarization in small groups communicating online ...
Reicher's work on crowd psychology has challenged the dominant notion of crowd as site of irrationality and deindividuation. His social identity model (SIM, 1982, 1984, 1987) of crowd behaviour suggests that people are able to act as one in crowd events not because of 'contagion' or social facilitation but because they share a common social ...
Shimmering behaviour of Apis dorsata (giant honeybees). A group of animals fleeing from a predator shows the nature of herd behavior, for example in 1971, in the oft-cited article "Geometry for the Selfish Herd", evolutionary biologist W. D. Hamilton asserted that each individual group member reduces the danger to itself by moving as close as possible to the center of the fleeing group.